“Gradually, we began to get some clarity on a troubling truth:  attracting people to church based on their consumer demands is in direct and irredeemable conflict with inviting people, in Jesus’ words, to lose their lives in order to find them.  It slowly began to dawn on us that our method of attracting people was forming them in ways contrary to the way of Christ (35).”

“…we slowly began to realize that, to be faithful to the gospel of Jesus, consumerism was not a force to be harnessed but rather an antibiblical value system that had to be prophetically challenged (35).”